Founded: 2022, Stockholm
Mission: To deliver transparent, affordable and fast loan services that help Swedish families and businesses achieve their financial goals.
Vision: To become Sweden's most trusted financial partner through innovation, transparency and exceptional customer service.
Grow Well was founded with a simple idea: financial services should be accessible, transparent and tailored to Swedish customers' needs. We believe in building long-term relationships based on trust and mutual respect.
The principles that guide everything we do
No hidden fees or surprises. We believe in open and honest communication with all our customers.
Our customers' success is our success. We tailor our services to each customer's unique needs and situation.
We use the latest technology to make the loan process faster, simpler and more accessible.
We always act ethically and responsibly, with respect for our customers' privacy and financial well-being.
Numbers that speak for themselves
Over 5,000 satisfied customers have had their loans approved through our platform
95% of our customers recommend Grow Well to family and friends
Average processing time for loan approvals is just 48 hours
Experienced leaders driving our vision forward
CEO & Founder
With over 15 years of experience in the financial industry, Erik has led Grow Well from startup to becoming one of Sweden's most trusted financial partners. His vision of transparent and accessible financing drives the company's mission.
CFO & Co-founder
Anna is responsible for the company's financial strategy and risk management. With her background from major Swedish banks, she ensures that Grow Well maintains the highest standards of financial stability and regulatory compliance.
Let us help you achieve your financial goals with our tailored solutions